In the ‘new normal’ the world needs resilient, competent, calm and highly skilled professional assistants like never before! Equip yourself with the Ultimate Tips & Tricks to become an Indispensable Modern Day Assistant!

Join the intense one-day program that will help you utilize your brain power and thrive in the new world of work:

The Administrative Assistant Masterclass 2021

Upskill & Empower Yourself for the ‘New Normal’
[Certified Online Edition]

Join this Intense, Interactive & Up-to-date globally popular Masterclass brought to you by:

Smart Events International – 5* rated training provider in Europe, USA & Canada


Sue France – Award-Winning Professional Assistant & Best-Selling Author

You are just in time! The next online masterclass is starting soon. Click on the date that works best for you and Sign up Today!


March 30th 2021



April 22nd 2021



June 30th 2021


If you are a Professional Assistant, Executive Assistant, Management Support or Coordinator, Team Assistant, Virtual Assistant, Office Manager or Administrator – do not miss this!

Do the best thing for your career –  Sign Up Today!

Contact us for questions or reservations at: 1 (877) 408 – 8308 (Toll free US & Canada) or +38923060077 (Europe office).

Or do you want our events team to call you? Send us your name, phone number & preferred call time at


  • Secrets of an award-winning assistant – How to Adapt & Thrive in the ‘new normal’
  • How to position your role as an Indispensable and Strategic Management Partner
  • Utilizing your brain power using Neuroscience in the New World of Work
  • Understanding what happens when your brain gets hijacked and what to do about it
  • Master the Habits of Resilience & Emotional Intelligence to help you in Times of Crisis
  • Advanced Communication, Negotiation and NLP Skills for the modern day assistant
  • Continual development, appraisals, and advanced professional branding techniques
  • Understand your Values, Boost your Confidence and De-stress through practical exercises
  • How to help Yourself and Your Manager shine!


Module 1: Top Skills for Professional Assistants in the ‘new normal’

  • Maximise your brain for excellence – using neuroscience to up-skill & level up yourself
  • The Science of Powerful Brain Efficiency in times of distress or crisis
  • Mindset Mastery – Maximize Performance & Stay Calm in the new normal
  • The power of Influence – SCARF model for the New World Of Work
  • How to make You and Your Boss Shine
  • Networking for success in the new era – connecting the dots and social connectivity
  • Live Q&A – Real Assistants, Real Problems, Real Solutions

Module 2: Be the Indispensable Modern Day Assistant – Resilience, Well-being & Efficiency in times of Crisis

  • Understanding and leading in the VUCA world (volatility, uncertainty, complexity and ambiguity)
  • Stress and Time Management Tips during global crisis
  • How to remain calm, flexible and professional in critical times (USOFAR technique)
  • Keep your wellbeing 3-minute mindfulness exercise you can do at your desk
  • Develop highly effective resilience habits
  • Wheel of resilience and motivational tool
  • Live Q&A – Real Assistants, Real Problems, Real Solutions

Module 3: Emotional intelligence and future of the Professional Assistant

  • Managing Self & Leading others
  • Understanding your values, how to achieve Fulfilment, Success and Satisfaction
  • Social Awareness Tactics – Recognize and Understand
  • Relationship building & Networking Tips in the new normal
  • How to ‘future-proof’ your role – The Ultimate Career Tips of an Award Winning Assistant
  • Continual development, appraisals and advanced professional branding techniques
  • Live Q&A – Real Assistants, Real Problems, Real Solutions


Limited Virtual Seats available! Level-Up & ‘Future-proof’ your career – Sign Up today!

Expert Trainer


The UK Times Crème/DHL PA of the Year 2006

Author of award winning “The Definitive Personal Assistant & Secretarial Handbook” 

& “The Definitive Executive Assistant & Managerial Handbook”

Finalist – International Business Woman of 2012

Finalist n the European Smart PA of the Year 2007

Judge for PA of the year awards

UK Chairman European Management Assistants networking

Fellow of the Institute of Administrative Management

Certified TetraMap® Facilitator – behavioural profiling

Certificate in life coaching, NCFE & Newcastle College

Certified Neuro Linguistic Programming Practitioner

Editorial board member & article author for ‘Executive Secretary’ magazine and other publications

Sue France is an internationally renowned motivational speaker, coach and trainer and the author of the successful worldwide books: The award winning book – “The Definitive Executive Assistant & Managerial Handbook” – published November 2012 was voted as the best book for a PA by Member’s Voice Awards, PA 2015 and “The Definitive Personal Assistant & Secretarial Handbook” – the 3rd edition published August 2015 (now including neuroscience) voted 2ndin the Member’s Voice awards. Both books have been endorsed by The Institute of Administrative Management and both are used on business administration courses and by secretarial colleges as required reading.

Find out more at

The average international rating of our events is

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!


Excellent speaker and motivator. After this summit, I am looking forward to apply and experiment everything I have learned. Very inspiring and refreshing. I feel empowered and energized. Great tips and tricks. Thank you!
Excellent seminar! Sue France is a captivating speaker, kept my full interest at all times.
Sue was very interesting, loved her stories and learned a lot through her life experiences.

I got my drive and motivation to move forward, plan my actions, do things differently and better. So thank you for today!

It was really inspirational to listen and understand how to be a PA and become a successful role model, trainer and woman!  The seminar helped me to believe that I am on the right way to my bright future! Thank you Sue!

“Sue is a fantastic trainer!!! She delivered Secretarial Training to the ladies in our office and she kept it interesting and fun whilst also informative and extremely helpful. Her tips and skills were passed on from her extensive experience and her enthusiasm rubbed off on us all. I would highly recommend her.”

Seminar was full of new and useful information. The group activities allowed us to hear different opinions and solutions.

Fantastic information and great networking opportunity!

Excellent Summit, very well organized, documented, funny and interesting. Thank you!

Sue is fantastic, everything she talked about was helpfu

Found the seminar to be both engaging and interactive, which for me is a great way to learn new things as well as find out ways to improve on what I already know.

I was recently fortunate enough to attend one of Sue France’s workshops at the Behind Every Leader Conference in California. I would highly recommend any chance you can get to attend a workshop or read her books “The Definitive Personal Assistant & Secretarial Handbook,” and “The Definitive Executive Assistant & Managerial Handbook.”

Love how interactive the seminar is! The speaker is fun and so interesting to listen to, I loved all her stories.

Sue is a wonderful motivational speaker. I left the day very satisfied and refreshed.

Very interesting and informative. Great tips and tricks!

Thank you for the training in Dubai, it was pleasure meeting you I learned so much from the training it was encouraging, innovative.


  • Early Booking Ticket

  • *Available until January 31st, 2021  
  • $249
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Sue’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included
  • Regular Ticket

  • $299
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Sue’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included
  • Group Ticket

  • For 5 Participants
  • $1099
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Sue’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included

Limited Number of Audience – Book your ‘Virtual’ Seat Today!

LIFETIME ACCESS TO ADMINS CHAT – Fun Virtual Support Group Event

By booking your ticket for this training you are not just becoming a member of a training event, you are becoming a member of our global community where you get:

  • Lifetime Free Access to our monthly ADMINS CHAT event with world best trainers & amazing assistants
  • Follow up advice – opportunity to reach our trainers for issues at work or advice needed
  • Career assistance – we’ve connected hundreds of professional assistants with world best recruiters

Our past trainings include participants from world-leading companies & organizations:

Check out our top rated 1-2 hours short specialized webinars

The Tech-Savvy Assistants' Bootcamp
The Executive Assistants’ Bootcamp 2021
The Administrative Assistant Masterclass 2021

“In the midst of all crisis, there lies great opportunity!” – Albert Einstein 

The world has never needed competent, ambitious and advanced assistants as it does now! 

Do the best thing for your career and Sign Up today!

Contact us now at
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
or fill in this form for reservations and questions.

Schedule a call with our support team