SPECIALIZED

UP-TO-DATE

CERTIFIED

TIME-SAVING

BUDGET FRIENDLY

Even the best and most experienced Assistants and Admins need an occasional ‘skills boost’ to level up their professional skills and reach their career goals in 2025!

Smart Events International – 5 ⭐⭐⭐⭐⭐ rated training provider in Europe, USA & Canada proudly presents the Certified Virtual Masterclass that has helped 1000s of amazing administrative professionals to reach their career goals and thrive at the workplace!

THE EXECUTIVE ASSISTANT MASTERCLASS 2025

How Top-Performing Administrative Professionals can Level Up & thrive in the New World of Work

Join the Assistants’ Success Guide to ‘future-proof’ your career in the world of AI !

  • WHAT EVERY ASSISTANT NEEDS TO KNOW IN 2024
  • REAL-LIFE LESSONS BY AWARD WINNING ASSISTANTS
  • CERTIFIED VIRTUAL MASTERCLASS
  • BUDGET-FRIENDLY PARTICIPATION FEE
  • ChatGPT PROMPTS for ASSISTANTS & ADMINS
  • MASTERING WORKFLOW & BUSINESS RELATIONSHIPS
  • TIME-SAVING - Only 5 hours duration
  • By 5 ⭐⭐⭐⭐⭐ RATED EVENTS ORGANIZER

DISCOVER WHY WORLD BEST ASSISTANTS CHOOSE TO WORK, LEARN & GROW WITH US

How to ‘future-proof’ your career in 2024?

How executive assistants can boost CEOs productivity by 40%

Secrets of the award-winning assistants

Inbox & Calendar Management – Innovative tricks that save time

How to say ‘No’ without saying ‘No’?

How to use the latest Artificial Intelligence Tools for Assistants

We know You are very busy – but when was the last time you did something for You during business hours? This advanced Certified Virtual Masterclass takes ONLY 5 hours of your time!

Do the best thing for your career!

Register now

TRAINING PROGRAM AND KEY LEARNING POINTS

  • How Executive Assistants can boost executives’ productivity by 40%

    • Becoming the Indispencible Management Business Partner
    • You are not ‘just an admin’ – becoming a strategic management partner
    • Key PA/EA’s quality in the new normal: Resilience
    • Why some assistants make it, and some don’t?
    • The power of professional networking – everyone can do it!
    • What matters in the new world of work, for employers and recruiters
    • Demonstrate your Worth at the workplace
    • How to ‘future-proof’ your career in the world of AI
  • Latest Trends & Tools: Inbox, Calendar & Workflow Management Excellence

    • How to cut unnecessary emails
    • “The Moving Yellow Box”’ trick for innovative calendar management
    • ‘Color scheme’ for calendar management
    • Negotiation Excellence – every assistant has it / should have it
    • Productivity & Energy Management Hacks: Train your Executive to Do more with less
    • Becoming the tech-savvy assistant
    • ChatGPT Prompts for admins – Unleash the power of AI
  • Mastering Meetings And Business Relationships

    • How ChatGPT can help you be prepared & shine on meetings
    • How to say No without saying No
    • Dealing with difficult people at work
    • How to get a seat at the table for every meeting you want to be
    • Handle, manage and communicate changes with confidence and style
    • How and When an assistant can take initiative(s) and a leading Role to make ‘Executive Decision’ without taking your Executive(s) responsibilities away!
  • Most Common Workplace Issues - Solutions for Modern Assistants for 2024

    • “How can I balance when I support 4 totally different executives with different personalities”
    • “I never seem to get clear direction on priorities – How can I know?”
    • “What to do when my executive overrides my calendar appointments and book by themselves”
    • “I’m always taking too much work on my shoulders to appear helpful – the result is a burnout”
    • “I’m 20+ years and feel outdated, by all these millennial professionals coming that are way too tech-savvy”
    • “I chose to work from home, and I feel isolated. How to make myself visible”
    • “I feel like I am never getting a fair performance review. How to speak up for my contributions – way longer than my job description list”
    • “Coworkers are constantly interrupting me – All.The.Time”
    • How to negotiate your terms & achieve everything you’ve worked so hard for
    • How to level-up & Thrive in the New World of Work
    • Will I be replaced by AI?

This training has been very very resourceful and helpful for me, as I begin my journey as an EA. Thank you!

Heartfelt thanks to both Laura and SmartEvents….it is awesome that you do this and keep us together and advocate for this amazing profession.

I want to say thank you because I think you highlighted something I hadn’t thought about before. It was a big eye-opener for me when you covered that, so thank you for that.

A HUGE thank you to YOU Laura and the team and Smart Events for bringing us together in these sessions and allowing us to learn SO MUCH from your experience and expertise!!!!!

I have already taken this class and wow! Great class with life application advice. Well done! Thank you for investing in my education!

Thank you so much Laura for all the great advice and this great feedback you provide all of us during those admin chats we appreciate so much.

Thank you all for your encouragement! I look forward to learning and gaining from all your knowledge and support! my boss encourages self-growth just want to ensure I take advantage of the opportunity to set the groundwork for the expectation of an EA/ PA! THANK YOU!!

This has been very inspiring. How I feel being in this role made it now very promising. I am getting overwhelmed to the point of giving up. Now, I DON’T THINK SO! I can do this! Thank you!

Thank you so much Laura – this session was great and really informative.  Great to be reminded just how great we are :).

Thank you, Laura.  Sitting in on these webinars is such a bonus to me and my attitude.  Thank you for the support and encouragement.

Thank you for all of your insights and tips and tricks. This was a wonderful use of time! I am comforted in knowing that EAs share similar experiences, struggles, and successes.

Thank you, Laura, and Smart Events! Very valuable exercises and tools. Storytelling is very impactful to reinforce your key points

Thank you so much! I have taken away tons of valuable tips!

Thank you so much for all the very valuable information!

Thank you so much! It’s been so much fun learning from you and getting new ideas on how I can continue to grow.

You’ve given everybody a lot of really good tools. Thanks again, Laura! Can’t wait to connect further!

Even the best, the most competent & most experienced Executive Assistants need an occasional ‘skills boost’!

Join in

Make the time. Make a difference. For Your career and You!

LAURA BELGRADO

Worldwide recognized Trainer, Coach and Motivational Speaker

Laura Belgrado holds a bachelor degree in ‘Office and Business administration’ and has over 30 years of experience working in an international corporate environment; 10 years as EA to the Global MD Strategic Accounts @ Microsoft, 3 years working as an independent consultant and joined Mars Belgium as an Associate in 2014. Laura had the opportunity to follow her Executive 2,5 years ago already his new Global role as President KIND International for MARS INC. as the Project Coordinator and EA. She has travelled around the globe coaching & training Assistants of all levels. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in the UK, UAE, Europe, USA & Canada. She has a broad/extensive experience working with top global C-level Executives as their trusted EA. In the past 14 years, Laura has been designing & delivering trainings & coaching programs for Assistants, using her own experience but implementing each time new ideas & ways of working. Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create each time tailor-made trainings depending on the need of the audience. Her passion for the Profession of the Assistant together with her determination to create awareness, motivate & inspire is what has touched so many. Laura is a true linguist, fluent with excellent writing & communication skills in 5 languages (Dutch, French, English, German & Spanish). Laura’s innovative ways of working & thinking out of the box will make your Assistants not only grow within their role & find their personal strengths & bring back their awareness of the importance of their role as EA/PA & lead by example. A well trained & motivated assistants will bring a high ROI to any company. It is key for any Assistant to gain new ideas to rethink their WOW (ways of working) to continue to support & assist the great ‘Leaders and Managers’ of today.

The average international rating of our events is
4.91

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore, we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!

WHAT ASSISTANTS AROUND THE WORLD SAY ABOUT OUR EVENTS

Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!

Super fun, interesting and extremely valuable class, thank you.

This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.

Good structure (exercises, interactions), new inputs, fresh and developed methods.

Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.

Very entertaining & funny! What a confidence boost!

The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!

Thank you for this great experience Smart Events!

Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!

The best training I have attended so far. Thanks Smart Events!

Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!

This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.

Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.

This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!

Extremely relevant. I feel more confident with my capacities after today thank you!

This has been a very exciting course! I would definitely recommend this curse to other EA’s

Looking forward to putting the new skills to good use.

Really really interesting & give me the strength to go further & improve my position.

Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!

Very passionate, inspiring and motivating. Thank you.

This was a wonderful opportunity to develop a new perspective on the EA role.

Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!

Thanks a lot! Very interesting Masterclass.

PARTICIPATION FEE

  • Early Bird Fee

  • * Available until February 28th
  • $339
  • WHAT YOU GET:
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
  • *The price is in USD, all taxes included
  • Regular Fee

  • .
  • $399
  • WHAT YOU GET:
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
  • *The price is in USD, all taxes included
  • Group Ticket

  • For 5 Participants            
  • $1199
  • WHAT YOU GET:
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
  • *The price is in USD, all taxes included

When it comes to reaching your career goals – choosing the right professional training can go a long way. For 15+ years we’ve been training world best assistants and admins, and their success speaks for itself!

Our past trainings include participants from world-leading companies & organizations:

Participants interested in this masterclass can also benefit from the following programs

“In the midst of all crisis, there lies great opportunity!” – Albert Einstein 

The world has never needed competent, ambitious and advanced assistants as it does now! 

Do the best thing for your career and Sign Up today!

Contact us now at
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
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