• Smart Assistants' & Admins' Masterclass

Smart Events International – 5* rated training provider in Europe, USA & Canada


Rhonda Scharf – world leading assistants’ & admins’ mentor & bestselling author

proudly present this

1-day Masterclass, with IN-PERSON or ONLINE edition, that no ambitious Executive or Administrative or C-suite Assistant should miss!


Top Skills for Success, Troubleshooting & Management Support for the Future Assistant




Orlando, FL

October 15th, 2021

9 AM – 5 PM (EDT)

Live Online

September 30th, 2021

9 AM ~ 2PM PDT Time Zone (Los Angeles, San Francisco)

12 PM ~ 5 PM EDT Time Zone (New York, Boston, Toronto)

18:00 ~ 23:00 CEST Time Zone (Paris, Amsterdam, Berlin)

Toronto, ON

December 8th, 2021

9 AM – 5 PM (EST)

Live Online

November 16th, 2021

9 AM ~ 2PM PST Time Zone (Los Angeles, San Francisco)

12 PM ~ 5 PM EST Time Zone (New York, Boston, Toronto)

18:00 ~ 23:00 CET Time Zone (Paris, Amsterdam, Berlin)


  • What the Assistant of the future needs to know in the new ‘hybrid’ workplace
  • How to grow your role into Strategic Business Partner to your Manager – and ‘not just an Admin/PA’
  • Up-to-date Tips & Tricks for Meetings Management & Calendar Management
  • Communication Skills, Crisis Management & Troubleshooting for the modern assistant
  • Managing Workplace Relationships & Dealing with Difficult people
  • How to remain productive, save time and reduce the stress while working with interruptions and/or disruptions
  • Tips for strategically demonstrating Your Value to your manager(s), clients and coworkers – weather you work in an office or remotely
  • How to ‘future proof’ your career – Is Alexa really stealing your job?
  • Live Q&As with Rhonda – Real Admins. Real Problems. Real Solutions


Essential, Up-to-date & Interactive

Session One – Managing Your Career – Moving from Assistant/Admin to Strategic Partner

Working as a strategic partner requires a mind shift in terms of how we approach our profession. This session will pull back the curtain to see what is needed to move from supporting others to working in conjunction with others.

  • What is the difference between Strategic Partner and Assistant
  • What attributes do I need to have (and where do I have room for improvement)
  • Leadership qualities and how to demonstrate them daily
  • Thinking and acting strategically to show your value

Session Two – Managing Workplace Relationships & Dealing with Difficult people

Things have changed. People have changed. Successful work relationships build successful careers, but it isn’t easy to do in this complex working environment.

  • Troubleshooting through everyday crisis
  • Learning to be a conscious communicator
  • Maximize your Emotional Intelligence
  • Working with difficult people

Session Three – Managing the Office in the Hybrid Workplace

We are typically the backbone of the office by ensuring that everything runs smoothly. Without us, chaos ensues. But how do we learn how to do things better, faster, smarter when things are changing each day?

  • Meeting management – how to ensure meetings are running smoothly both virtually and in-person
  • Corporate governance – whether you take minutes or just take notes, what do you need to capture and why
  • Work interruptions and disruptions. What you need to know to ensure they don’t ruin the flow of the office

Session Four – Managing Your Career & Future

The future looks bright, but only if we are prepared to adjust (yes, again) and pivot as needed. Can you see what the future holds for you? Are you positioned to maximize your opportunities?

  • What the future of admin holds for you
  • Things to do and things not to do to ensure you are seen as valuable to your company
  • Perform a SWOT analysis to ensure you are self-aware and ready for what comes next
  • Is Alexa really stealing your job?

Level Up to Your Future – Do not miss this essential Masterclass – Join either IN PERSON or ONLINE – Same Content, Same Certificate, whichever option suits you best!


World Recognized Admin Trainer & author of “Alexa is Stealing Your Job”

Rhonda Scharf is an award-winning Professional Speaker, Trainer, and Author, based in Ontario, Canada. She has spoken to tens of thousands of people in dozens of different countries. She conducts on-site training, keynote speeches, regular seminars and coaching to a variety of clients with a unique specialty in Administrative Professionals. She has walked in your shoes and teaches reality, not theory. She is very active within the administrative community and its various associations. She is known as the “go-to” person for Administrative Professionals and widely known and respected for her approach and solution-based information.

Her high profile list of clients include Compaq, The Canadian Olympic Association, Procter and Gamble, The Bill Gates Foundation, Sony, Mercedes-Benz, Barclays Bank, Royal Bank Merchant Visa, Deloitte & Touche, Tasweek, Dolphin Energy, Canadian Department of Justice, DuPont Pharmaceuticals, Society of Obstetricians and Gynecologists of Canada, Department of National Defence Canada, The International Monetary Fund, and many other large and small organizations worldwide.

After college, she worked full time starting as a receptionist but worked her way up (several EA jobs) to be Executive Assistant to one of the Senior Vice Presidents of a national real estate company. She has worked in the trenches of office administration, dealing with all types and levels of executives. For the last 25 years, Rhonda has specialized in helping Administrative Professionals to thrive in their work environment, emerging at the end of the day with a smile and a sense of accomplishment.

Rhonda is also a respected author and has recently published her eighth book all focused on the EA/PA/Admin community.

Insightful… Humorous… Entertaining… even Contagious…

The average international rating of our events is

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organization, World Trade Organization, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!


Excellent speaker and motivator. After this summit, I am looking forward to apply and experiment everything I have learned. Very inspiring and refreshing. I feel empowered and energized. Great tips and tricks. Thank you!
Excellent seminar! Sue France is a captivating speaker, kept my full interest at all times.
Sue was very interesting, loved her stories and learned a lot through her life experiences.

I got my drive and motivation to move forward, plan my actions, do things differently and better. So thank you for today!

It was really inspirational to listen and understand how to be a PA and become a successful role model, trainer and woman!  The seminar helped me to believe that I am on the right way to my bright future! Thank you Sue!

“Sue is a fantastic trainer!!! She delivered Secretarial Training to the ladies in our office and she kept it interesting and fun whilst also informative and extremely helpful. Her tips and skills were passed on from her extensive experience and her enthusiasm rubbed off on us all. I would highly recommend her.”

Seminar was full of new and useful information. The group activities allowed us to hear different opinions and solutions.

Fantastic information and great networking opportunity!

Excellent Summit, very well organized, documented, funny and interesting. Thank you!

Sue is fantastic, everything she talked about was helpfu

Found the seminar to be both engaging and interactive, which for me is a great way to learn new things as well as find out ways to improve on what I already know.

I was recently fortunate enough to attend one of Sue France’s workshops at the Behind Every Leader Conference in California. I would highly recommend any chance you can get to attend a workshop or read her books “The Definitive Personal Assistant & Secretarial Handbook,” and “The Definitive Executive Assistant & Managerial Handbook.”

Love how interactive the seminar is! The speaker is fun and so interesting to listen to, I loved all her stories.

Sue is a wonderful motivational speaker. I left the day very satisfied and refreshed.

Very interesting and informative. Great tips and tricks!

Thank you for the training in Dubai, it was pleasure meeting you I learned so much from the training it was encouraging, innovative.


  • Early Booking Ticket

  • *Available until August 30th, 2021  
  • $449
    • Participation to all sessions and networking breaks
    • Lunch and refreshments
    * Training Manual
    * Certificate
    • Lifetime Access to “ADMINS CHAT” – monthly virtual educational & networking event
  • *The price is in USD, all taxes included
  • Regular Ticket

  • $549
    • Participation to all sessions and networking breaks
    • Lunch and refreshments
    * Training Manual
    * Certificate
    • Lifetime Access to “ADMINS CHAT” – monthly virtual educational & networking event
  • *The price is in USD, all taxes included
  • Group Ticket

  • For 5 Participants
  • $1950
    All listed under ‘REGULAR FEE’ for 5 participants


  • *The price is in USD, all taxes included
  • Regular Ticket

  • $299
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Training Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to “ADMINS CHAT” – monthly virtual educational & networking event
  • *The price is in USD, all taxes included
  • Group Ticket

  • For 5 Participants
  • $1099
    *All listed under ‘REGULAR FEE’ for 5 participants


  • *The price is in USD, all taxes included

LIFETIME ACCESS TO ADMINS CHAT – Fun Virtual Support Group Event

By booking your ticket for this training you are not just becoming a member of a training event, you are becoming a member of our global community where you get:

  • Lifetime Free Access to our monthly ADMINS CHAT event with world best trainers & amazing assistants
  • Follow up advice – opportunity to reach our trainers for issues at work or advice needed
  • Career assistance – we’ve connected hundreds of professional assistants with world best recruiters

Our past trainings include participants from world-leading companies & organizations:

Check out our top rated 1-2 hours short specialized webinars

The Tech-Savvy Assistants' Bootcamp
The Executive Assistants’ Bootcamp 2021
The Administrative Assistant Masterclass 2021

“In the midst of all crisis, there lies great opportunity!” – Albert Einstein 

The world has never needed competent, ambitious and advanced assistants as it does now! 

Do the best thing for your career and Sign Up today!

Contact us now at
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
or fill in this form for reservations and questions.

Schedule a call with our support team