The Executive Assistant Masterclass 2025

SPECIALIZED

UP-TO-DATE

CERTIFIED

TIME-SAVING

BUDGET FRIENDLY

AI will replace thousands of administrative professionals – but it does not have to replace You!

In the Age of AI, even the best and most experienced Assistants and Admins need an occasional ‘skills boost’ to level up their professional skills and reach their career goals in 2026!

All Administrative Tasks and practices are being rapidly transformed; this training will help you keep up and stay ahead.

Smart Events International – 5 ⭐⭐⭐⭐⭐ rated training provider in Europe, USA & Canada proudly presents the Certified Virtual Masterclass that has helped thousands of amazing administrative professionals just like You to reach their full potential and get the recognition they deserve!

THE EXECUTIVE ASSISTANT MASTERCLASS 2025

How Top-Performing Administrative Professionals Can Level Up & thrive in the Age of AI

Date/Time

July 10^th, 2025

SOLD OUT

Date/Time

October 8^th, 2025

9 AM ~ 2 PM PDT (Los Angeles, San Francisco)
12 PM ~ 5 PM EDT (New York, Toronto)
18:00 ~ 23:00 CEST (Paris, Amsterdam, Berlin)

Date/Time

December 11^th, 2025

9 AM ~ 2 PM PST (Los Angeles, San Francisco)
12 PM ~ 5 PM EST (New York, Toronto)
18:00 ~ 23:00 CET (Paris, Amsterdam, Berlin)

This Masterclass and Skills Update will help both You – and Your Executive.

Future-proof your career in 2026! Join the Greatest Career & Success Guide for Executive & Administrative Assistants in the Age of AI!

FUTURE-PROOF YOUR CAREER IN THE AGE OF AI
By 5 ⭐⭐⭐⭐⭐ RATED EVENTS ORGANIZER
GET CERTIFIED
FAST PACED TRAINING - ONLY 5 HOURS
BUDGET-FRIENDLY PARTICIPATION FEE

YOUR SKILLS UPDATE FOR 2026 WORKPLACE
DISCOVER HOW TO USE AI AT WORK
MANAGE WORKLOAD, INBOX & MEETINGS LIKE A PRO
PROJECT MANAGEMENT SKILLS ASSISTANTS NEED
GET YOUR ADMIN TEAM & JOIN TOGETHER

DISCOVER WHY WORLD BEST ASSISTANTS CHOOSE TO WORK, LEARN & GROW WITH US

EVEN THE BEST AND MOST EXPERIENCED ADMINISTRATIVE PROFESSIONALS NEED THIS SKILLS UPDATE FOR 2026!

In 2026 AI will transform 85 million jobs! Over 75% of administrative professionals in the corporate world are facing the new workplace reality.

Having these skills today will put you in front of the majority of professionals in your field. It will help both You and Your Executive!

Future-proof your career now! Get trainer, Get certified, and Stay ahead.

SKILLS EVERY ASSISTANT MUST UPDATE IN THE AGE OF AI
How Top-Performing Executive & Administrative Assistants increase Management’s Productivity & Get the recognition they deserve!
INBOX & CALENDAR MANAGEMENT
Discover “The Moving Yellow Box” – a practical color-coded technique designed for busy assistants & executives
AI AT WORK: COMMON CHATGPT & COPILOT PROMPTS I USE AS AN ASSISTANT
AI tools can become your best friends and your free digital assistants if used correctly! Discover practical prompts to streamline your routine tasks, making you more productive and tech-savvy than ever.
PROJECT MANAGEMENT MUST-HAVE SKILLS FOR ADMINISTRATIVE PROFESSIONALS
In the evolving workplace, administrative professionals are taking on roles as project managers and coordinators – which might be the greatest career hack in the new world of work
WHY EVERY ASSISTANT MUST HAVE LEADERSHIP AND NEGOTIATION SKILLS
Master Negotiation, Communication, and Networking like a Pro – even if you are an introvert! This session will help both You and your Executive
FUTURE-PROOF YOUR CAREER
Manage your career, your resume and your network. Prepare for next Performance Review. Networking 101. Set boundaries. Reach out to right people in teams. Game-changing advice!

How to ‘future-proof’ your career in 2025?

How executive assistants can boost CEOs productivity by 40%

Secrets of the award-winning assistants

Inbox & Calendar Management – Innovative tricks that save time

How to say ‘No’ without saying ‘No’?

How to use the latest Artificial Intelligence Tools for Assistants

We know You are very busy – but when was the last time you did something for You during business hours? This advanced Certified Virtual Masterclass takes ONLY 5 hours of your time!

Do the best thing for your career!

TRAINING PROGRAM AND KEY LEARNING POINTS

How Executive Assistants can boost executives’ productivity by 40%
- Becoming the Indispencible Management Business Partner
- You are not ‘just an admin’ – becoming a strategic management partner
- Key PA/EA’s quality in the new normal: Resilience
- Why some assistants make it, and some don’t?
- The power of professional networking – everyone can do it!
- What matters in the new world of work, for employers and recruiters
- Demonstrate your Worth at the workplace
- How to ‘future-proof’ your career in the world of AI
Latest Trends & Tools: Inbox, Calendar & Workflow Management Excellence
- How to cut unnecessary emails
- “The Moving Yellow Box”’ trick for innovative calendar management
- ‘Color scheme’ for calendar management
- Negotiation Excellence – every assistant has it / should have it
- Productivity & Energy Management Hacks: Train your Executive to Do more with less
- Becoming the tech-savvy assistant
- ChatGPT Prompts for admins – Unleash the power of AI
Mastering Meetings And Business Relationships
- How ChatGPT can help you be prepared & shine on meetings
- How to say No without saying No
- Dealing with difficult people at work
- How to get a seat at the table for every meeting you want to be
- Handle, manage and communicate changes with confidence and style
- How and When an assistant can take initiative(s) and a leading Role to make ‘Executive Decision’ without taking your Executive(s) responsibilities away!
Most Common Workplace Issues - Solutions for Modern Assistants for 2025
- “How can I balance when I support 4 totally different executives with different personalities”
- “I never seem to get clear direction on priorities – How can I know?”
- “What to do when my executive overrides my calendar appointments and book by themselves”
- “I’m always taking too much work on my shoulders to appear helpful – the result is a burnout”
- “I’m 20+ years and feel outdated, by all these millennial professionals coming that are way too tech-savvy”
- “I chose to work from home, and I feel isolated. How to make myself visible”
- “I feel like I am never getting a fair performance review. How to speak up for my contributions – way longer than my job description list”
- “Coworkers are constantly interrupting me – All.The.Time”
- How to negotiate your terms & achieve everything you’ve worked so hard for
- How to level-up & Thrive in the New World of Work
- Will I be replaced by AI?

WHAT ASSISTANTS AROUND THE WORLD SAY ABOUT THIS MASTERCLASS

It is so AWESOME to have such an international and widespread participants. Really supports that we have such a diverse knowledge base and team to share our “challenges” and abilities to be “problem solvers” with excellence!! I truly enjoyed this training! I’m so taken back on the value of the information received!! Thank you!

Maria PinaExecutive Assistant - Lifespan Corporation (USA)

Special thanks to Laura Belgrado for leading an inspiring course. Laura is great at making the content relatable, easy and approachable for everyone to understand the purpose and reason at hand. Thanks to Smart Events International for this initiative!

Harpreet RehnuExecutive Assistant To The President - National Bank Independent Network (Canada)

Thank you so much Laura. I’ve taken a lot of courses and done a lot of trainings, and this is probably the one that I’ve gained so much from. I’m going to use a lot of what you gave, your stuff is so useful, and I can’t wait to share it with our people in our district. Thank you for a wonderful day…can’t wait to attend a future event.

Jeanetta CopelandAdministrative Assistant - School District 60 (Canada)

This is the fifth time that I attended sessions with you. It’s always a pleasure. I’ve learned a lot from you today that I’ll be happy to apply. I’ll also have the courage to go up ahead and try more projects.

Hannah W CardosiExecutive Assistant - CareQuest Institute for Oral Health (USA)

Unified feeling is that your subjects are very relevant and inspiring. I love that you are still in the business and share real experiences. Everything you have shared goes right to our cores. Thank you for your generosity and wisdom. You ROCK : )

Kristina RaczSenior EA/PA - L’Oréal (Canada)

Laura, this is the third time I’ve been with you. Your presentations are so great, and I was really excited about this one. Thank you!”

Lisa SavioProject Coordinator - Kaiser Permanente (USA)

Thank you so much Laura, this was an exceptional course! I learned a lot and would love to take you up on your tips for the resume information!

Cindy HaueisenAdministrator - King County WTD (USA)

This was definitely time well spent – thank you for your time, Laura. I also feel validated and a bit of a sense of community having spent a few of these hours with likeminded people. It is refreshing!

Lindsay LauzonExecutive Assistant - Maltby Centre (Canada)

Thank you for all of your insights and tips and tricks. This was a wonderful use of time! I am comforted in knowing that EAs share similar experiences, struggles, and successes.

Erin MountExecutive Assistant - Ecolab (USA)

Thank you so much for this seminar. Looking forward to joining another again soon. Great group of admins, too!

Jessica Smylie Administrative Assistant - Exp Services Inc. (Canada)

I took your course in December in Toronto, and you were very inspiring. I had avoided making a LinkedIn profile until I took your class. Thanks for the motivation to put myself out there!

Jacqueline StrypeExecutive Assistant - Activa (Canada)

Thank you, Laura, and Smart Events! Very valuable exercises and tools. Storytelling is very impactful to reinforce your key points.

Trina AngelExecutive Assistant - SAIT (Canada)

Very resourceful and helpful and I begin this journey as an EA. Thank you!

Ashley BanksDepartment Assistant - Sony Interactive (USA)

Truly enjoyed your awesome session today and looking forward to connecting soon.

Shamim VirjiExecutive Assistant to Executive Vice President - RBC (Canada)

Thank you, a lot, for this great training and advices!

Nathalie VerasaniHuman Resources Shared Services Lead - Capital Group (Switzerland)

Thank you so much Laura! You are an absolute GEM!

Monika VondrasExecutive Assistant - University of the Fraser Valley (Canada)

Thanks a lot Laura for this interesting masterclass. 🙂

Dorthe BerthelsenExecutive Assistant - Kamstrup A/S (Denmark)

Thank you so much – this was amazing!!!

Rachel FreedmanExecutive Assistant - Annaly (USA)

Thank you. I’ve really enjoyed today!

Vanessa CooperCorporate Executive Assistant- Township of Oro-Medonte (Canada)

Taking this training, I feel like I already am a project manager. So, I want to say, big thank you.

Tiffany GrangerExecutive Assistant - Nordstrom (USA)

Even the best, the most competent & most experienced Executive Assistants need an occasional ‘skills boost’!

Make the time. Make a difference. For Your career and You!

Join in

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Project Management Masterclass for Administrative Professionals with Laura Belgrado - worlds favorite admin coach

LAURA BELGRADO

Worldwide recognized Trainer, Coach and Motivational Speaker

Laura Belgrado holds a bachelor degree in ‘Office and Business administration’ and has over 30 years of experience working in an international corporate environment; 10 years as EA to the Global MD Strategic Accounts @ Microsoft, 3 years working as an independent consultant and joined Mars Belgium as an Associate in 2014. Laura had the opportunity to follow her Executive 2,5 years ago already his new Global role as President KIND International for MARS INC. as the Project Coordinator and EA. She has travelled around the globe coaching & training Assistants of all levels. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in the UK, UAE, Europe, USA & Canada. She has a broad/extensive experience working with top global C-level Executives as their trusted EA. In the past 14 years, Laura has been designing & delivering trainings & coaching programs for Assistants, using her own experience but implementing each time new ideas & ways of working. Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create each time tailor-made trainings depending on the need of the audience. Her passion for the Profession of the Assistant together with her determination to create awareness, motivate & inspire is what has touched so many. Laura is a true linguist, fluent with excellent writing & communication skills in 5 languages (Dutch, French, English, German & Spanish). Laura’s innovative ways of working & thinking out of the box will make your Assistants not only grow within their role & find their personal strengths & bring back their awareness of the importance of their role as EA/PA & lead by example. A well trained & motivated assistants will bring a high ROI to any company. It is key for any Assistant to gain new ideas to rethink their WOW (ways of working) to continue to support & assist the great ‘Leaders and Managers’ of today.

The average international rating of our events is
4.91

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore, we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!

WHAT ASSISTANTS AROUND THE WORLD SAY ABOUT OUR EVENTS

Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!

Fanny FiringaPricewaterhouseCoopers

Super fun, interesting and extremely valuable class, thank you.

Sebastian KolbROCHE

This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.

Grace BlonskiHBO

Good structure (exercises, interactions), new inputs, fresh and developed methods.

Angela MoussonguiSave the Children, Switzerland

Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.

Martin PilekIBM

Very entertaining & funny! What a confidence boost!

Milena Spano McBrideSwarovski AG

Alyssa MachtCREDIT SUISSE

The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!

Lara El-HelouNatural Resources Canada

Thank you for this great experience Smart Events!

Stella FormoziCoca-Cola

Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!

Lucia EhrenholdovaDeloitte

The best training I have attended so far. Thanks Smart Events!

Zervoudaki KyriakiEuropean Investment Bank

Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!

Jenny RomeroMcKinsey

This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.

Amanda Harris Boston Medical Center

Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.

Sue WadkinsBaxter

This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!

Voula PotiriadisCGI

Extremely relevant. I feel more confident with my capacities after today thank you!

Michelle AldworthNestle

This has been a very exciting course! I would definitely recommend this curse to other EA’s

Monica CookCIBS

Looking forward to putting the new skills to good use.

Monique DonaldsonSun Life

Really really interesting & give me the strength to go further & improve my position.

Stephanie MirusPhilip Morris International

Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!

Anne FrereStragen Pharma

Very passionate, inspiring and motivating. Thank you.

Ariane CaptGSK Consumer Healthcare

This was a wonderful opportunity to develop a new perspective on the EA role.

Patricia A. RamdooThe Chemours Company Philadelphia

Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!

Launa LeatherTown of Innisfil

Thanks a lot! Very interesting Masterclass.

Maya AntoninAdecco Ressources Humaines

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PARTICIPATION FEE

Early Bird Fee
* Available until October 4th
$339
WHAT YOU GET:
– Specialized 5 hours of virtual learning experience
– Live Q&A
– Opportunity for free support ‘Ask Laura’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
*The price is in USD, all taxes included
Applu Now

Regular Fee
.
$399
WHAT YOU GET:
– Specialized 5 hours of virtual learning experience
– Live Q&A
– Opportunity for free support ‘Ask Laura’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
*The price is in USD, all taxes included
Apply Now

Group Ticket
For 5 Participants
$1199
WHAT YOU GET:
– Specialized 5 hours of virtual learning experience
– Live Q&A
– Opportunity for free support ‘Ask Laura’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
*The price is in USD, all taxes included
Apply Now

When it comes to reaching your career goals – choosing the right professional training can go a long way. For 15+ years we’ve been training world best assistants and admins, and their success speaks for itself!