How Assistants can Level up & Thrive in the Age of AI
If you are an Executive Assistant, C-Suite Management Support, Administrative Assistant, Project Assistant, Personal Assistant, Office Assistant or Admin – You should not miss this!
THE ONLY TRAINING YOU WILL NEED FOR CAREER SUCCESS IN 2026! AI might replace thousands of administrative professionals, but it doesn’t have to replace You!
Join the Greatest Career & Success Guide for Executive & Administrative Assistants in the Age of AI!
Join us today! Boost your career and skills set with these ultimate workshops combo that will help you Level Up, Upskill & Discover the most relevant Tips & Tricks for the new world of work.
The 14th edition of Executive Assistants’ Bootcamp – all past editions have been FULLY BOOKED. We’ve helped 10000+ amazing assistants, just like You to excel at their workplace, on board meetings, and in their careers. They came from world leading companies such as Google, Barclays, UBS, UNICEF, McKinsey, Canadian Government, European Parliament, P&G, Amazon, Disney, Netflix, Harvard University, Stanford University, Children’s Hospital LA, Microsoft, and hundreds of startups & smaller companies.
9 AM ~ 1 PM PST Time Zone (Los Angeles, San Francisco)
12 PM ~ 4 PM EST Time Zone (New York, Boston, Toronto)
18:00 ~ 22:00 CET Time Zone (Paris, Amsterdam, Berlin)
Last Minute Tickets available
9 AM ~ 1 PM PDT Time Zone (Los Angeles, San Francisco)
12 PM ~ 4 PM EDT Time Zone (New York, Boston, Toronto)
17:00 ~ 21:00 CET Time Zone (Paris, Amsterdam, Berlin)
Early Bird Tickets available until December 15th
Even the best and most experienced Executive Assistants & Administrative Professionals need this skills upgrade for the Age of AI. This Bootcamp will help both You – and Your Manager!
ALL PAST EDITIONS HAVE BEEN FULLY BOOKED.
THOUSANDS OF AMAZING ASSISTANTS FROM USA, EUROPE & CANADA RATED THIS BOOTCAMP 5 STARS!
I attended your session at the Executive Assistants’ Bootcamp last week and enjoyed your session and am working on implementing some of your tips into my everyday processes including 10/10/10 rule, mindfulness, and approaching challenges as opportunities. Thank you.
I thoroughly enjoyed your excellent training and would highly recommend you for continued education. I felt that I learned a wealth of applicable information for both my current and growing professionalism as a competent Executive Assistant. You were well-spoken, enthusiastic, current, exceptionally knowledgeable, responsive to questions, and kept the group interactive and participating in the class content. I felt that you and the content were well worth both the time and investment for my employer.
Grateful to the insightful speakers Laura Belgrado, Sue France, Debbie Gross and Lizebeth Koloko-Green, for sharing valuable information, advice, and experiences, providing me with a wealth of insights and inspiration!
I am thrilled to share that I have completed Smart Events International’s Executive Administrative Assistants Bootcamp! I have learned so much from this program including how important negotiation skills can be and that your resume should be updated regularly!
This has been very inspiring. How I feel being in this role made it now very promising. I am getting overwhelmed to the point of giving up. Now, I DON’T THINK SO! I can do this! Thank you!
You are giving so much amazing information. I want a whole day course with you ☺
This has been just the nudge I needed to find my inner self-worth!!! thank you so much!
Thanks again for the opportunity for additional professional development!! This was great, thank you!
Thank you for sharing with us today. A lot of useful information.
Amazing info…. has me deep in thought now. Thank you!
Thank you, Debbie, for this wonderful, informative session. Always excellent!
This was so helpful!!! Better than I could have ever imagined!” Thank you all for a wonderful session!
with Laura Belgrado
Description: The EA role is transforming rapidly. Learn how to stay relevant, visible, and indispensable in a tech-driven, strategic workplace.
Topics Covered:
with Laura Belgrado
Description: Project management is the No.1 skill organizations will rely on in 2026. Discover why EAs are uniquely positioned to lead projects and how to master this competency.
Topics Covered:
with Corinne Hoisington
Admin professionals are the backbone of every organization—coordinating schedules, managing communications, and keeping operations humming. In the new world of work – no administrative professionals can be truly efficient an successful unless they become ‘tech-savvy’ and embrace technological advancements. This session showcases the top 10 apps that elevate your workflow, boost productivity, and help you stay one step ahead.
From AI-powered assistants to time-saving tools, we’ll explore:
with Debbie Gross
As a formet award-winning assistant herself, Debbie Gross will share her best success strategies revealed in her book “The Office Rockstar Playbook”- How I leveled up and helped my executive build a billion-dollar company.
In this new world of work, administrative professionals today are dealing with relatively “new” challenges. Weather they are working in the same office with the management, or virtually, weather they support one or multiple managers, it is apparent that managing their executives’ complex calendars may require embracing new skills, applying different strategies, and using creativity to be successful at it.
In Debbie’s presentation, she will reveal:
with Tim Ringo
Hear from Tim Ringo – former senior executive at companies like Accenture, IBM and SAP – on his
top tips for leaders in adapting to and thriving in the 2022 workplace.
Tim has spent over 30 years transforming the HR organizations of both large and small businesses in
both good times and in times of crisis. Additionally, he has been a user of Executive Assistants
services for over 20 years. He will use his decades of experience and engaging presentation style to
impart lessons on the following:
with Sue France
Leaders in their field. With outstanding corporate & board-room level achievements. Award-winners.
International Legends in the professional education world. They walk the talk!
We are bringing you 6 of the world’s best trainers to help you level up & bring your skills and career where you want them to be!
Laura Belgrado holds a bachelor degree in ‘Office and Business administration’ and has over 30 years of experience working in an international corporate environment; 10 years as EA to the Global MD Strategic Accounts @ Microsoft, 3 years working as an independent consultant and joined Mars Belgium as an Associate in 2014. Laura had the opportunity to follow her Executive 2,5 years ago already his new Global role as President KIND International for MARS INC. as the Project Coordinator and EA. She has travelled around the globe coaching & training Assistants of all levels. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in the UK, UAE, Europe, USA & Canada. She has a broad/extensive experience working with top global C-level Executives as their trusted EA. In the past 14 years, Laura has been designing & delivering trainings & coaching programs for Assistants, using her own experience but implementing each time new ideas & ways of working. Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create each time tailor-made trainings depending on the need of the audience. Her passion for the Profession of the Assistant together with her determination to create awareness, motivate & inspire is what has touched so many. Laura is a true linguist, fluent with excellent writing & communication skills in 5 languages (Dutch, French, English, German & Spanish). Laura’s innovative ways of working & thinking out of the box will make your Assistants not only grow within their role & find their personal strengths & bring back their awareness of the importance of their role as EA/PA & lead by example. A well trained & motivated assistants will bring a high ROI to any company. It is key for any Assistant to gain new ideas to rethink their WOW (ways of working) to continue to support & assist the great ‘Leaders and Managers’ of today.
The UK Times Crème/DHL PA of the Year 2006
Author of award winning “The Definitive Personal Assistant & Secretarial Handbook”
& “The Definitive Executive Assistant & Managerial Handbook”
Finalist – International Business Woman of 2012
Finalist n the European Smart PA of the Year 2007
Judge for PA of the year awards
UK Chairman European Management Assistants networking
Fellow of the Institute of Administrative Management
Certified TetraMap® Facilitator – behavioural profiling
Certificate in life coaching, NCFE & Newcastle College
Certified Neuro Linguistic Programming Practitioner
Editorial board member & article author for ‘Executive Secretary’ magazine and other publications
Sue France is an internationally renowned motivational speaker, coach and trainer and the author of the successful worldwide books: The award winning book – “The Definitive Executive Assistant & Managerial Handbook” – published November 2012 was voted as the best book for a PA by Member’s Voice Awards, PA Assist.com 2015 and “The Definitive Personal Assistant & Secretarial Handbook” – the 3rd edition published August 2015 (now including neuroscience) voted 2ndin the Member’s Voice awards. Both books have been endorsed by The Institute of Administrative Management and both are used on business administration courses and by secretarial colleges as required reading.
Find out more at www.suefrance.com
University Professor, Global AI Corporate Speaker, Microsoft MVP Trainer, Author
Ready to master practical applications and tools that will fundamentally improve your workflow? You’ll be learning from one of the best in the world. Your expert trainer Prof. Corinne is:
By the end of this Certified Virtual training, you won’t just understand AI—you’ll love AI and have the confidence to implement it immediately, transforming your role and your organization!
Former Chief Executive Assistant to the CEO of Cisco
Author of “The Office Rockstar Playbook”
Award Winner for Administrative Excellence – Admin Awards of Silicon Valley
Debbie Gross knows that administrative excellence is about more than juggling schedules and managing tasks. An intuitive leader, she offers a fresh approach to teaching administrative professionals how to upgrade their soft skills and build confidence. Whether on stage or in the classroom, she has an innate ability to transform staff into leaders, drawing out their inner “Office Rockstar.”
As the former Chief Executive Assistant to John Chambers, the past CEO of Cisco – a global corporation based in Silicon Valley – Debbie supported the company’s growth from a multimillion-dollar business to a multibillion-dollar enterprise. Known as John’s “right hand,” she increased his productivity by 40 percent.
Debbie designed initiatives and programs that helped the global administrative community at Cisco grow and thrive. Now she is using her thirty years of experience to help the next generation of administrative professionals’ transition from overwhelmed task managers to strategic business partners.
She has spoken globally and conducted interactive workshops and motivational talks at companies such as Cisco, Veritas, Facebook, FedEx, Comcast, and Intel. Debbie does not just share information – she inspires and incites greatness. Her distinctive teaching style blends creativity, fun, and new thought processes to help administrative professionals gain a greater satisfaction, recognition, and promotions.
For her passion and advocacy, the Admin Awards of Silicon Valley presented her with Colleen Barrett Award, the highest recognition given for administrative excellence.
Debbie genuinely cares about each one of her clients and her ‘one-of-a-kind’ approach to training transforms a good administrative professional or executive assistant into someone who is an amazing and true business partner!
Global HR Leader & Executive Coach
Most Outstanding HR Consultant & Conference Speaker 2021 – UK
Award-winning Author “Solving the Productivity Puzzle”, “Calculating Success”
Tim is an award-winning author, keynote speaker and board advisor on topics related to HR and
Human Capital. His latest book is Solving the Productivity Puzzle, published August 2020, on Kogan
Page. Former Sr Exec at Accenture, IBM and SAP. Awarded “Most Outstanding HR Consultant &
Conference Speaker 2021 – UK” from Corporate Vision Magazine. Solving the Productivity Puzzle
won 2021 Business Book of the Year – HR and Management.
Most recently he was Vice President in SAP SuccessFactors Cloud HR Line of Business – Europe,
Middle East and Africa. He led SuccessFactors’ HR Advisory teams across the region. Tim is a
Chartered Fellow of the CIPD (FCIPD)
Media: See Tim interviewed, November 2021 on The Wicked Podcast
https://www.youtube.com/watch?v=fqQGsvbqYz0
The average international rating of our events is
4.91
For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada
Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.
Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.
Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.
In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.
Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!
IF YOU ARE AN ADMINISTRATIVE ASSISTANT, EXECUTIVE ASSISTANT, MANAGEMENT SUPPORT OR ADMIN – YOU SHOULD NOT MISS THIS!
Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!
Super fun, interesting and extremely valuable class, thank you.
This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.
Good structure (exercises, interactions), new inputs, fresh and developed methods.
Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.
Very entertaining & funny! What a confidence boost!
The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!
Thank you for this great experience Smart Events!
Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!
The best training I have attended so far. Thanks Smart Events!
Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!
This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.
Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.
This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!
Extremely relevant. I feel more confident with my capacities after today thank you!
This has been a very exciting course! I would definitely recommend this curse to other EA’s
Looking forward to putting the new skills to good use.
Really really interesting & give me the strength to go further & improve my position.
Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!
Very passionate, inspiring and motivating. Thank you.
This was a wonderful opportunity to develop a new perspective on the EA role.
Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!
Thanks a lot! Very interesting Masterclass.
This event always sells out! LIMITED SEATS AVAILABLE – booked on a First Come, First Served basis!
Maximum Flexibility Guaranteed – if you miss your session, simply reschedule and join the next one.
Most participants of this Certified Virtual Masterclass have their participation fee covered by their employer.
When you need to seek approval from your manager to attend this professional training, here is a template you can (perhaps adjust and) use
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