Some of the best assistants and admins we know say that this year their job has never been so difficult! Cancelled meetings, cancelled flights, remote working, stressed out executives and teams, social distancing, re-opened markets – welcome to the New World of Work. Where, in order to thrive you need a new skills, new mindset and new tools.

The Executive Assistant Masterclass 2020

How to Adapt & Thrive in the New World of Work
[Online Edition]

Intense, Interactive & Up-to-date Masterclass brought to you by:
Smart Events International
5* rated training provider in Europe, USA & Canada
Laura Belgrado
World most favorite Assistants’ & Admins’ Mentor

Discover how to Resolve Crisis, Level up the skills you need in the newly reopened workplace, become a true business partner of your Executive(s) & ‘Future-proof’ your Career.

If you are a Professional Assistant, Executive Assistant, Management Support, Team Assistant, Virtual Assistant, Office Manager or Administrator – do not miss this! 

You are just in time! The next online training is starting soon. Click on the desired date to attend to Register Now.

Or keep on browsing below to find out more about this program’s benefits and what some of world best assistants have said about it….


November 10th



November 13th



November 26th



December 3rd


Do the best thing for your career –  Sign Up Today!

Contact us for questions or reservations at: 1 (877) 408 – 8308 (Toll free US & Canada) or +38923060077 (Europe office).

Or do you want our events team to call you? Send us your name, phone number & preferred call time at

So why do we need this and why now?

Let’s take a moment to rewind the past months, and not only look at how the world has changed but also how our World of Work as well as the Future of the Profession of the Executive, Personal and Administrative Assistants has been turned upside down. Laura Belgrado is also a remote working specialist with  over 17 years’ experience working in a Global remote working environment and has gathered her experience, knowledge and interactive Exercises to get you to the next level. Laura quotes “It is time we change our mindset, we re-invent ourselves in the way we see the Role and Profession as Assistants!”.

Laura’s classroom masterclasses and webinars have been attended by senior PAs & EAs from world leading companies and organizations such as: PWC, EY, UBS, Royal Bank of Canada, Barclays Bank, UBS Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, P&G, Kelloggs, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, World Health Organization, World Trade Organization, Uber and were rated with 5* for program, trainer & organization.


Module 1: How to thrive and level-up during and after Challenging Times

  • Do you have a CALM Team? Crisis Alert Management
  • From its first hours affects its outcome – managing priorities, tasks, people, emotions and personal needs
  • Techniques for Behaviour management – how to approach your teams, executives or clients during Change Management
  • Managing priorities of your Executive(s) and yourself, staying focused on business continuity
  • Tips & Common mistakes in remote working
  • How and When an assistant can take initiative(s) and a leading Role to make ‘Executive Decision’ without taking your Executive(s) responsibilities away!

Module 2: New Ways of Working for the post-pandemic workplace

  • The New World of Working – what has changed over the past months and what are the Top Skills that Recruiters and Companies will be looking for in their employees
  • Demonstrate your Worth in the new Workplace – recognize your own values to become the Ultimate Business Partner
  • Professional Assertiveness & Presentation Skills
  • Time Management and Calendar Management are now more important than ever before. Laura will share some Practical, Innovative and creative ways to Manage your Executive(s) & cut unnecessary emails

Module 3: Top Tips for the Modern & Indispensable Assistant – How to ‘future-proof’ your job & career

  • Networking Power – what does a Professional Network look like? How can you use it and why it is crucial for your own personal development and that of your Executive(s).
  • BE-PREPARED – Upgrade yourself by upgrading your C.V. – Laura shares relevant tips on ‘how to’ and will share some examples
  • It’s time to think about our Titles? How can we re-invent ourselves and what are some possibilities for finding a promotion as well as re-profiling yourself with your current Team or finding a new opportunity
  • How to ask for a raise – Assistant Ultimate Guide for performance Reviews


Limited Virtual Seats available! Level-Up & ‘Future-proof’ your career – Sign Up today!


Worldwide recognized Trainer, Coach and Motivational Speaker

Laura Belgrado holds a bachelor degree in ‘Office and Business administration’ and has over 30 years of experience working in an international corporate environment; 10 years as EA to the Global MD Strategic Accounts @ Microsoft, 3 years working as an independent consultant and joined Mars Belgium as an Associate in 2014. Laura had the opportunity to follow her Executive 2,5 years ago already his new Global role as President KIND International for MARS INC. as the Project Coordinator and EA. She has travelled around the globe coaching & training Assistants of all levels. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in the UK, UAE, Europe, USA & Canada. She has a broad/extensive experience working with top global C-level Executives as their trusted EA. In the past 14 years, Laura has been designing & delivering trainings & coaching programs for Assistants, using her own experience but implementing each time new ideas & ways of working. Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create each time tailor-made trainings depending on the need of the audience. Her passion for the Profession of the Assistant together with her determination to create awareness, motivate & inspire is what has touched so many. Laura is a true linguist, fluent with excellent writing & communication skills in 5 languages (Dutch, French, English, German & Spanish). Laura’s innovative ways of working & thinking out of the box will make your Assistants not only grow within their role & find their personal strengths & bring back their awareness of the importance of their role as EA/PA & lead by example. A well trained & motivated assistants will bring a high ROI to any company. It is key for any Assistant to gain new ideas to rethink their WOW (ways of working) to continue to support & assist the great ‘Leaders and Managers’ of today.

The average international rating of our events is

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!


Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!

Super fun, interesting and extremely valuable class, thank you.

This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.

Good structure (exercises, interactions), new inputs, fresh and developed methods.

Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.

Very entertaining & funny! What a confidence boost!

It was amazing! Laura is great, learned so much in one day and met so many great people.

The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!

Thank you for this great experience Smart Events!

Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!

The best training I have attended so far. Thanks Smart Events!

Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!

This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.

Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.

This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!

Extremely relevant. I feel more confident with my capacities after today thank you!

This has been a very exciting course! I would definitely recommend this curse to other EA’s

Looking forward to putting the new skills to good use.

Really really interesting & give me the strength to go further & improve my position.

Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!

Very passionate, inspiring and motivating. Thank you.

This was a wonderful opportunity to develop a new perspective on the EA role.

Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!

Thanks a lot! Very interesting Masterclass.


  • Early Booking Fee

  • *Available until October 8th  
  • $195
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
  • *The price is in USD, all taxes included
  • Regular Fee

  • *Available for registrations after October 8th            
  • $249
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
  • *The price is in USD, all taxes included
  • Being always on your side we EXTENDED the Early Bird rate until you get your approval!
  • But Hurry up, now selling last available (virtual) seats.

Limited Number of Audience – Book your ‘Virtual’ Seat Today!

In order to offer high-quality streaming and opportunity for Q&A we have limited the number of participants on this online training.

Participants interested in this webinar can also benefit from the following programs

Check out our top rated 1-2 hours short specialized webinars

“In the midst of all crisis, there lies great opportunity!” – Albert Einstein 

The world has never needed competent, ambitious and advanced assistants as it does now! 

Do the best thing for your career and Sign Up today!

Contact us now at
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
or fill in this form for reservations and questions.

Schedule a call with our support team