brought to you by:
Smart Events International – 5 ⭐ ⭐ ⭐ ⭐ ⭐ rated training provider in Europe, USA & Canada
&
Sue France (UK) – World famous trainer, Award-Winning Assistant & Best-Selling Author FCIPD, FInstAM, INLPTA
Register today and boost your career and skills set with these ultimate Certified Virtual Professional Training that will help you Level Up, Upskill & Discover the most relevant Tips & Tricks for the new world of work.
All previous editions of this Masterclass have been FULLY BOOKED. We’ve helped 10000+ amazing assistants, just like You to excel at their workplace, on board meetings, and in their careers. They came from world-leading companies such as Google, Barclays, UBS, UNICEF, McKinsey, European Parliament, P&G, Amazon, Disney, Netflix, University of Toronto, Children’s Hospital LA, Microsoft, and hundreds of startups & international organizations.
Link to: The Executive and Administrative Assistant Masterclass [Online Edition]
Date/Time
July 30th, 2025
12 PM ~ 5 PM AEST Time Zone (Sydney, Brisbane, Canberra)
10 AM ~ 3 PM AWST Time Zone (Singapore, Perth)
KEY LEARNING POINTS OF THIS TOP RATED MASTERCLASS
We know You are very busy – but when was the last time you did something for You during business hours? This advanced Certified Virtual Masterclass takes ONLY 5 hours of your time!
Do the best thing for your career!
I thoroughly enjoyed your excellent training and would highly recommend you for continued education. I felt that I learned a wealth of applicable information for both my current and growing professionalism as a competent Executive Assistant. You were well spoken, enthusiastic, current, exceptionally knowledgeable, responsive to questions and kept the group interactive and participating in the class content. I felt that you and the content were well worth both the time and investment for my employer.
Wow, your presentation this morning was incredibly powerful and positive and, without a doubt empowering and encouraging. I absolutely loved it! It really is about how we think and look at our projects and dealing with unconscious bias. Wow. Very eye opening. I just wish that a few of friends and colleagues could have attended today because they too would have loved it. I cannot thank you enough.
I attended your session at the Executive Assistants’ Bootcamp last week and enjoyed your session and am working on implementing some of your tips into my everyday processes including 10/10/10 rule, mindfulness, and approaching challenges as opportunities. Thank you.
I learned so much from the sessions today and I can’t wait to see where my journey goes from here. What an incredible accomplishment and thank you for sharing your knowledge and expertise within the industry. You make me feel inspired!
Thank you again for all the tips & tricks at today’s Executive Assistants’ Bootcamp! Your workshop was inspiring and gave me so many take aways.
Thank you for your presentation. It was fun and interesting. I appreciate your point of view and I could listen to you talk all day. I just love your accent. Thank you again.
AGENDA
Expert Trainer
Sue France FCIPD, FInstAM, INLPTA
The UK Times Crème/DHL PA of the Year 2006
Author of award winning “The Definitive Personal Assistant & Secretarial Handbook”
& “The Definitive Executive Assistant & Managerial Handbook”
Finalist – International Business Woman of 2012
Finalist n the European Smart PA of the Year 2007
Judge for PA of the year awards
UK Chairman European Management Assistants networking
Fellow of the Institute of Administrative Management
Certified TetraMap® Facilitator – behavioural profiling
Certificate in life coaching, NCFE & Newcastle College
Certified Neuro Linguistic Programming Practitioner
Editorial board member & article author for ‘Executive Secretary’ magazine and other publications
Sue France is an internationally renowned motivational speaker, coach and trainer and the author of the successful worldwide books: The award winning book – “The Definitive Executive Assistant & Managerial Handbook” – published November 2012 was voted as the best book for a PA by Member’s Voice Awards, PA Assist.com 2015 and “The Definitive Personal Assistant & Secretarial Handbook” – the 3rd edition published August 2015 (now including neuroscience) voted 2ndin the Member’s Voice awards. Both books have been endorsed by The Institute of Administrative Management and both are used on business administration courses and by secretarial colleges as required reading.
Find out more at www.suefrance.com
The average international rating of our events is
4.91
For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada
About Smart Events International
Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.
Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.
Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.
In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.
Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!
Even the best, the most competent & most experienced Executive Assistants need an occasional ‘skills boost’!
Join in. Make the time. Make a difference.
For You & Your career!
WHAT ASSISTANTS AROUND THE WORLD SAY ABOUT OUR EVENTS
Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!
Super fun, interesting and extremely valuable class, thank you.
This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.
Good structure (exercises, interactions), new inputs, fresh and developed methods.
Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.
Very entertaining & funny! What a confidence boost!
The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!
Thank you for this great experience Smart Events!
Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!
The best training I have attended so far. Thanks Smart Events!
Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!
This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.
Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.
This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!
Extremely relevant. I feel more confident with my capacities after today thank you!
This has been a very exciting course! I would definitely recommend this curse to other EA’s
Looking forward to putting the new skills to good use.
Really really interesting & give me the strength to go further & improve my position.
Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!
Very passionate, inspiring and motivating. Thank you.
This was a wonderful opportunity to develop a new perspective on the EA role.
Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!
Thanks a lot! Very interesting Masterclass.
PARTICIPATION FEE
Early Bird Ticket
- Available until August 31st
- $339
- Price is in USD, all taxes included
- WHAT YOU GET:
– Specialized 5 hours of virtual learning experience
– Live Q&A
– Opportunity for free support ‘Ask Sue’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
– Lifetime Access to Admins Chat event
Regular Ticket
- Available until August 31st
- $399
- Price is in USD, all taxes included
- WHAT YOU GET:
– Specialized 5 hours of virtual learning experience
– Live Q&A
– Opportunity for free support ‘Ask Sue’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
– Lifetime Access to Admins Chat event
Group Ticket
- FOR 5 PARTICIPANTS
- $1390
- Price is in USD, all taxes included
- WHAT YOU GET:
– Specialized 5 hours of virtual learning experience for 5 participants
– Live Q&A
– Opportunity for free support ‘Ask Sue’ after the event
– Training / Instructions Manual
– Certificate by Smart Events International (physical document shipped to home / office)
– Lifetime Access to Admins Chat event
Our past trainings include participants from world-leading companies & organizations:
The world has never needed competent, ambitious and advanced assistants as it does now!
Do the best thing for your career and Sign Up today!
Contact us now at
Australia: + 61 29 1192908
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
or fill in this form for reservations and questions.
Schedule a call with our support team
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