Take part in the world-famous workshop for Administrative Professionals, Executive Assistants, Personal Assistants and Office Managers

The Professional Assistant Summit 2018

with Sue France – Award-winning Executive Assistant, Bestselling Author & International Trainer

We believe that the administrative assistant is the new power job in the modern work place! Today’s successful PA, is a key business partner to company’s management and is expected to deal with a multitude of business complexities all while maintaining front line poise and professionalism.

This event had been empowering assistants all around the Globe, providing them with the ultimate tools and advance knowledge to become more effective and successful, but also to further develop their careers!

After successfully conducting this masterclass in Australia, Shanghai, Kuala Lumpur, Singapore, Hong Kong, France, Germany, Cyprus, Poland, Ireland, USA, UK, Abu Dhabi, Dubai, Qatar, Bahrain, Oman, Johannesburg, Malta, Stockholm, Copenhagen,Zurich, Geneva, Basel – Sue France is finally coming to Brussels!

Past participants at this events include assistants from Google, European Commission, CERN, OPSE, Coca Cola, HP, Deloitte, PwC, EY, Credit Suisse, Mondelez, Pernod Ricard, T-Mobile, Barclays Bank, Bank of Riyadh, Novartis, Roche, Ernst & Young, Raiffeisen Bank, KPMG, IBM, Siemens, Schenker, ExxonMobil, ABB, World Health Organisation, World Trade Organisation, Amazon.com …   



The average international rating of this Masterclass is

based on hundreds of evaluations from assistants and HRs from 22 countries on 3 continents


September 14th, 2018


09:30 ~ 17:00


Park Inn by Radisson Brussels Midi


Seats are limited – First come first served!

Contact us at office@SmartEvents.biz or +389 23060077.



Professional Advanced Communication and Neuroscience

Advanced Communication and Influencing Techniques

The art of Assumptions

Confidence in an instant

Neuroscience – understand your brain to maximise excellence

Neuro Linguistic Programming (NLP) for the modern professional assistant

The language we use and how it affects colleagues and clients

Questioning & listening skills

The Science of Powerful Brain Efficiency

How to be the ultimate strategic ‘Business Partner’

Learn the 3 elements of being a business partner

What is expected of you at the Board and Leadership level

How to build and maintain successful working relationships

Identifying the skills and qualities of a highly efficient and successful Assistants

Understand the impact you have on organizational goals and vision

How to motivate yourself and others

Top tips on Crisis Management

How to remain calm, flexible and professional at all times

Secrets of an award winning Professional Assistant

Discover the challenges of the Assistant and the tips on how to overcome them

The 5 stages of relationship building

Time and stress management tips

The 3 brains for decision making

Problem-solving technique and Perceptual positions

Successful ways to deal with difficult behaviours

How to gain and maintain trust

Understand yourself, your strengths and your weaknesses and leverage your strengths!

Continual development, appraisals and advanced professional branding techniques

Networking for success

Discover how to build a powerful, professional, personal brand for maximum impact

The Star Model

7 Leading Questions to ask at appraisal for you and your Executive

Receiving and dealing with constructive criticism

The self-development continuum

Contact us NOW at office@SmartEvents.biz or +389 2 30 60 077 for reservations & questions.

Who Should Attend

This seminar is the best possible corporate advanced education for:

Professional Assistants

Executive Assistants

Personal Assistants

Management Board Assistants

Executive Coordinators

Executive Officers

Business Support

Administrative Assistants

Administrative Managers

Office managers

Project assistants and managers


What assistants around the world say about this masterclass:

It was really interesting, full of new things. Great work!!!

Evelina GanevaUniCredit Bulbank

I got my drive and motivation to move forward, plan my actions, do things differently and better. So thank you for today!

Lucia EhrenholdovaDeloitte Advisory s.r.o.

This is a very good workshop for personal assistants. This was the day where I learned more than I did in years of work. All of the fabulous advice and techniques will help me to get better in what I do. Thank you Sue!

Ivana GaricThe International School of Belgrade

It was really inspirational to listen and understand how to be a PA and become a successful role model, trainer and woman!  The seminar helped me to believe that I am on the right way to my bright future! Thank you Sue!

Desislava NikolovaHP Inc. Bulgaria EOOD

So enthusiastic and positive! A workshop where you’ll never feel tired or bored.

Lybomila TerriyskaAir Liquide Bulgaria

I enjoyed everything. It was very interesting for me and learned a lot!

Zhaklin TsotsovaPernod Ricard

“Sue is a great presenter and I really enjoyed her talk at the AsraZeneca PA Development Day 2016. It was clear that Sue is very passionate about neuroscience and it was so interesting to hear her speak about how we apply that in the work place as PAs. I feel more mindful already. I would highly recommend Sue.”

Louise Hartley, Executive PA Magazine PA of the Year 2015AztraZeneca

“Sue is a fantastic trainer!!! She delivered Secretarial Training to the ladies in our office and she kept it interesting and fun whilst also informative and extremely helpful. Her tips and skills were passed on from her extensive experience and her enthusiasm rubbed off on us all. I would highly recommend her.”

Louise AldrichThe Coca-Cola Company, Dubai

Thank you for the training in Dubai, it was pleasure meeting you I learned so much from the training it was encouraging, innovative.

Nahid Shabbiruddin ShaikhRiyadh Bank

I was recently fortunate enough to attend one of Sue France’s workshops at the Behind Every Leader Conference in California. I would highly recommend any chance you can get to attend a workshop or read her books “The Definitive Personal Assistant & Secretarial Handbook,” and “The Definitive Executive Assistant & Managerial Handbook.”

Rense Viens Atlantic Power Corporation, Boston

Our past events’ participants include assistants from world leading organisations:


  • LAST MINUTE Special Fee
  • *Limited seats available
  • 369 EUR
    Participation fee
    Working Materials
    Lunch and refreshments
  • Regular Fee
  • 449 EUR
    Participation fee
    Working Materials
    Lunch and refreshments

Park Inn by Radisson Brussels Midi

Place Marcel Broodthaers 3, 1060 Bruxelles, Belgium
Phone: +32 2 535 14 00



Seat are limited. First come – first served!

Contact us now at
+389 2 30 077 or office@smartevents.biz
or fill in this form for reservations and questions.

Apply Now