Welcome to the New World of Work!

Where, in order to thrive Professional Assistants need new skills, new mindset and new tools

Join the intense 1-day program that won the hearts of thousands of assistants worldwide

The Executive Assistant Masterclass

How to Adapt & Thrive in the New World of Work
[Certified Online Edition]

Intense, Interactive & Up-to-date Masterclass brought to you by:
Smart Events International
5* rated training provider in Europe, USA & Canada
Laura Belgrado
World most favorite Assistants’ & Admins’ Mentor

Discover how to Thrive in the ‘New Normal’, Resolve Crisis, Be the Indispensable Management Partner of your Executive(s) & ‘Future-proof’ your Career!

You are just in time! The next online training is starting soon. Click on the date that works best for you and Sign up Today!

If you are a Professional Assistant, Executive Assistant, Management Support or Coordinator, Team Assistant, Virtual Assistant, Office Manager or Administrator – do not miss this!

Do the best thing for your career –  Sign Up Today!

Contact us for questions or reservations at: 1 (877) 408 – 8308 (Toll free US & Canada) or +38923060077 (Europe office).

Or do you want our events team to call you? Send us your name, phone number & preferred call time at [email protected]

So why do we need this and why now?

Let’s take a moment to rewind the past months, and not only look at how the world has changed but also how our World of Work as well as the Future of the Profession of the Executive, Personal and Administrative Assistants has been turned upside down. Laura Belgrado is also a remote working specialist with  over 17 years’ experience working in a Global remote working environment and has gathered her experience, knowledge and interactive Exercises to get you to the next level. Laura quotes “It is time we change our mindset, we re-invent ourselves in the way we see the Role and Profession as Assistants!”.

Laura’s classroom masterclasses and webinars have been attended by senior PAs & EAs from world leading companies and organizations such as: PWC, EY, UBS, Royal Bank of Canada, Barclays Bank, UBS Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, P&G, Kelloggs, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, World Health Organization, World Trade Organization, Uber and were rated with 5* for program, trainer & organization.


Module 1: Change Management & New Ways of Working in new normal

  • Key qualities of the professional Assistant in the ‘new normal’ – How to boost your Resilience at work
  • Do you have a CALM Team? Crisis Alert Management
  • How to level-up during any crisis:managing priorities, tasks, people, emotions and personal needs
  • Change & Conflict Management -support, adapt, engage and help
  • Your perfect 60 second ‘elevator pitch’ for video conferencing
  • Tips & Common mistakes in remote working
  • Live Q&A – Real-time Problems, Realistic Solutions

Module 2: How to level-up: from Assistant to Strategic Business Partner

  • Working and Dealing with different Leadership Styles
  • The New World of Working – what has changed over the past months and what are the Top Skills that Recruiters and Companies will be looking for in their employees
  • Demonstrate your Worth in the new Workplace – recognize your own values to become the Ultimate Management Partner
  • How and When an assistant can take initiative(s) and a leading Role to make ‘Executive Decision’ without taking your Executive(s) responsibilities away!
  • Professional Assertiveness for the New World of Work
  • Practical Tips on Time Management and Calendar Management
  • “The Moving Yellow Box” – Innovative and creative ways to Manage your Executive(s) & cut unnecessary emails, how you give/receive feedback is key!
  • Live Q&A – Real-time Problems, Realistic Solutions

Module 3: Top Tips for the Modern & Indispensable Assistant – How to ‘future-proof’ your job & career

  • How to ‘Botox’ your CV? – 5 Tips & Tricks to reinvent yourself
  • Networking Power – what does a Professional Network look like? How can you use it and why it is crucial for your own personal development and that of your Executive(s).
  • BE-PREPARED – How to negotiate your terms & achieve everything you’ve worked so hard for
  • Why asking for constructive feedback is important for your self-development?
  • How to ask for a raise – Assistants Ultimate Guide for Performance Reviews
  • Live Q&A – Real-time Problems, Realistic Solutions


Limited Virtual Seats available! Level-Up & ‘Future-proof’ your career – Sign Up today!


Worldwide recognized Trainer, Coach and Motivational Speaker

Laura Belgrado holds a bachelor degree in ‘Office and Business administration’ and has over 30 years of experience working in an international corporate environment; 10 years as EA to the Global MD Strategic Accounts @ Microsoft, 3 years working as an independent consultant and joined Mars Belgium as an Associate in 2014. Laura had the opportunity to follow her Executive 2,5 years ago already his new Global role as President KIND International for MARS INC. as the Project Coordinator and EA. She has travelled around the globe coaching & training Assistants of all levels. She is a licensed Executive Coach (AoEC and ICF Certified) and is one of Europe’s most sought-after speaker at Global Conferences in various prominent EA associations in the UK, UAE, Europe, USA & Canada. She has a broad/extensive experience working with top global C-level Executives as their trusted EA. In the past 14 years, Laura has been designing & delivering trainings & coaching programs for Assistants, using her own experience but implementing each time new ideas & ways of working. Her workshops have been designed with flexible modules on different topics and Laura’s strength is to create each time tailor-made trainings depending on the need of the audience. Her passion for the Profession of the Assistant together with her determination to create awareness, motivate & inspire is what has touched so many. Laura is a true linguist, fluent with excellent writing & communication skills in 5 languages (Dutch, French, English, German & Spanish). Laura’s innovative ways of working & thinking out of the box will make your Assistants not only grow within their role & find their personal strengths & bring back their awareness of the importance of their role as EA/PA & lead by example. A well trained & motivated assistants will bring a high ROI to any company. It is key for any Assistant to gain new ideas to rethink their WOW (ways of working) to continue to support & assist the great ‘Leaders and Managers’ of today.

The average international rating of our events is

For program, trainers and organization
based on audiences’ evaluations from hundreds of events in Europe, USA & Canada

About Smart Events International

Smart Events International is a leading corporate education provider, organizing specialized workshops and in-house trainings in Europe, USA & Canada with world top trainers and mentors.

Our core mission is to help our trainees have a better life by helping them learn smart techniques to advance in their careers.

Our past events’ participants include assistants and managers from Google, CERN, World Health Organisation, World Trade Organisation, PWC, Ernst & Young, Royal Bank of Canada, Barclays Bank, McGill University, Shoppers Drugmart, Roche, Novartis, Nestle, Swarovski, IBM, Amazon, UBS, P&G, Unilever, Kelloggs, United Nations, Wrigley, McKinsey, Children’s Hospital of Chicago, The American Marketing Association, Uber.

In these challenging times we feel like it is our responsibility now, more than ever to help you work smarter, stay focused, motivated and gain the essential skills and knowledge to thrive in the new, partly virtual workplace.

Therefore we are packing and putting all of our expertise and knowledge in these webinars to help you thrive and shine in these tough times!


Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!

Super fun, interesting and extremely valuable class, thank you.

This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.

Good structure (exercises, interactions), new inputs, fresh and developed methods.

Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.

Very entertaining & funny! What a confidence boost!

It was amazing! Laura is great, learned so much in one day and met so many great people.

The day was full of new and useful information. The group activities allowed us to hear different opinions and solutions. Thank you Smart Events!

Thank you for this great experience Smart Events!

Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by Smart Events!

The best training I have attended so far. Thanks Smart Events!

Very motivational and great speaker! Great information and felt rejuvenated and passionate again about my job!

This was the best conference that I attended!!! Thank you so much I can’t wait to put the things I’ve learned into practice.

Laura is an excellent speaker, easy to understand. Provided wonderful experiences and examples.

This seminar has changed my life! I am going to recommend to every EA at work. So glad I came. Thank you!

Extremely relevant. I feel more confident with my capacities after today thank you!

This has been a very exciting course! I would definitely recommend this curse to other EA’s

Looking forward to putting the new skills to good use.

Really really interesting & give me the strength to go further & improve my position.

Event very well organized. Laura is inspiring, brilliant, smart & funny! Really appreciated the training, thank you!

Very passionate, inspiring and motivating. Thank you.

This was a wonderful opportunity to develop a new perspective on the EA role.

Amazing! WOW! Exceeded my expectations! Remotivated me to become the EA I know I am!

Thanks a lot! Very interesting Masterclass.


  • Early Booking Fee

  • * Available until November 20th
  • $289
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included
  • Regular Fee

  • $339
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included
  • Group Ticket

  • For 5 Participants
  • $1199
    – Specialized 5 hours of virtual learning experience
    – Live Q&A
    – Opportunity for free support ‘Ask Laura’ after the event
    – Training / Instructions Manual
    – Certificate by Smart Events International (physical document shipped to home / office)
    – Lifetime Access to Admins Chat event
  • *The price is in USD, all taxes included

Limited Number of Audience – Book your ‘Virtual’ Seat Today!

LIFETIME ACCESS TO ADMINS CHAT – Fun Virtual Support Group Event

By booking your ticket for this training you are not just becoming a member of a training event, you are becoming a member of our global community where you get:

  • Lifetime Free Access to our monthly ADMINS CHAT event with world best trainers & amazing assistants
  • Follow up advice – opportunity to reach our trainers for issues at work or advice needed
  • Career assistance – we’ve connected hundreds of professional assistants with world best recruiters

Our past trainings include participants from world-leading companies & organizations:

Check out our top rated specialized online trainings

“In the midst of all crisis, there lies great opportunity!” – Albert Einstein 

The world has never needed competent, ambitious and advanced assistants as it does now! 

Do the best thing for your career and Sign Up today!

Contact us now at
USA & Canada Toll Free: 1(877)408 8308
Europe: +389 2 30 60 077
or fill in this form for reservations and questions.

Schedule a call with our support team