We are proud to announce that the Executive Assistant Masterclass on August 30th is SOLD OUT to the last seat!

The next Professional assistant summit in Toronto is on November 23rd

Take part in the most popular European workshop for administrative professionals, personal and executive assistants and office managers:


with your expert trainer Laura Belgrado, world renowned assistants’ guru!

We believe that the administrative assistant is the new power job in the modern work place!  This event had been empowering assistants all around the Globe, providing them with the ultimate tools and advance knowledge to become more effective and successful, but also to further develop their careers.

This masterclass was a huge success in USA, UK, Dubai, Austria, Spain, Switzerland, Italy, Greece, Czech Republic, Luxembourg, Kuwait – and now finally in Toronto!

The average international rating of this Masterclass is


based on over thousands  evaluations from assistants and HRs from over 20 countries around the Globe


August 30th, 2018


09:00 ~ 16:30


Holiday Inn Toronto Downtown Centre


Seat are limited. First come – first served!



The NEW role of the executive assistants and administrative personnel in 2018

Difficulties in modern world business environment

Maximize your contribution to the organization by learning how to handle difficult situation-be a Trusted Adviser and Team Player

Understanding Emotional Intelligence and the dynamics of ‘Office Politics’

Leading the imperative business partnership with your Executive

Project management skills for administrative staff

Mastering negotiation and corporate communication skills

Boost your performance by focusing on your strengths

Development of advanced corporate communication skills and handling highly confidential matters

Build a Relationship Founded on Trust and Integrity (Advanced Communication and Influencing skills

Negotiating of contracts with suppliers, vendors and setting up contracts; Decision-making and Effective Problem Solving; Applying negotiation skills to arrive at win-win solutions

Practical tools for increasing productivity

Improve your productivity by implementing effective Time management Procedures and learn easy SMART delegation steps

Become highly organized using smarter and more efficient ways of working- Inbox productivity tips & trics

Managing multiple priorities – self and system management

Practical routines – Diaries, Agendas, Minutes, Itineraries

Achieving work-life balance for maximum career advancement

Master your time to sustain a healthy work-life balance

Stress & how to deal with overwhelm;(Managing a healthy Work/Life balance and stress management)

Contact us NOW at office@SmartEvents.biz or +389 2 30 60 077 for reservations & questions.

Expert Trainer

Laura Belgrado – The Ultimate Executive Assistant

World recognized expert trainer, Executive Coach, Famous in Europe and United Arab Emirates. Laura has been in both sides of the fence, as EA par excellence and highly skilled manager, both for Microsoft. She truly understands the needs of an Executive Assistant. She holds an A-Level Degree Executive Assistant. In 20 years of experience working in international corporate environment, almost 10 years as EA to the Global MD of Microsoft GSA and MARS. She has traveled around the globe coaching Executive and Personal Assistants. She is licensed Executive Coach at the Academy of Executive Coaching in London, Speaker at Global Conferences in Europe, Dubai, Qatar etc. She has long and vast experiences working with top global CEOs.

Who Should Attend

This seminar is the best possible corporate advanced education for:

Executive Assistants

Personal Assistants

Assistants to CEO and Board Members

Office Managers

Administrative Assistants and Managers

Project Assistants and Managers

Faculty Support and Administration


What assistants around the world say about this masterclass:

This is an amazing training which reminds us that being an assistant is important and we need to respect ourselves to be respected.

Grace BlonskiHBO, Poland

Thank you for the great session. So refreshing! Glad to hear examples from various companies.Great organization, thank you.

Martin PilekIBM Slovakia

Motivational, energizing and friendly – true mentor!

Adelina BerishaOSCE Kosovo

Good structure (exercises, interactions), new inputs, fresh and developed methods

Angela MoussonguiSave the Children Switzerland

It was really helpful and enlightening. Great presentation,vivid and empowering. Looking forward to similar seminars in the future.

Afroditi Trikoli Sanofi Aventis

The best training I have attended so far. Thanks Smart Events!

Zervoudaki KyriakiEuropean Investment Bank

So positive advice! So good to hear, Thank you a lot

Reny FabienneBanque Internationale à Luxembourg

Loved it!! Nice sharing the tips and experiences – can’t wait to bring back all this knowledge to my desk 🙂

Sorina IbrahimOracle

Great day ! Good tips and happy to meet “colleagues”  and hear their experiences 🙂

Rafael MunozPhilip Morris International Management

Back to business -I wanted to thank you again for your perfect organization of yesterday! Preparation, timing, coffee break and lunch were top.

Gaelle DindeleuxRichemont

Super fun, interesting and extremely valuable class, thank you.

Sebastian Kolb

Very entertaining & funny! What a confidence boost!

Milena Spano McBrideSwarovski AG

Laura is such a great coach! I had never experienced such a great masterclass before. Well done SmartEvents!

Andrea SeethalerVifor International

Loved the seminar! Could listen Laura for weeks! Found a new love for my job and once again I’m proud of what I do and of what I achieved as an executive assistant. I will definitely come back for another seminar by SmartEvents !

Lucy EhrenholdovaDeloitte

Priceless to get a relevant reminder of how important our job is to organisations. Lovely tips and personal experiences to share! Thank you for this new encouragement!

Fanny Firinga PricewaterhouseCoopers

It was amazing! Laura is great, learned so much in one day and met so many great people.


Very interesting topic, good tips for using in a day to day base.

Esther Zumsteg Amgen

Great day, more motivated going back to work tomorrow.

Nicole PereiraBarclays

Great seminar. Lots of tips and tricks.

Susan ConnWorld Trade Organization

Great Seminar, very dynamic it was obvious that Laura loves what she is doing.

Nadine BirscheidNATO

Thank you!

Stella FormoziCoca-Cola


Sign Up before July 30th and get the Special Summer Fee!

Contact us now at
+389 2 30 60 077 or office@smartevents.biz
or fill in this form for reservations and questions.

Apply Now